History
The Flake bar was originally launched in 1920. This was followed in 1930 by the Flake 99 ice-cream accompaniment.
Today over 100 million Flake 99s are sold every year. A variety of different sizes of bars, multipacks, Flake cakes and Ice-cream cornets are widely available in many markets.
Positioning
'The crumbliest flakiest chocolate'!
Flake's crumbly texture encourages you to stop what you are doing and devote your full attention to enjoying the indulgent chocolate experience.
Range
Re-usable Flake Tin containing 11 Flake Milk Chocolate Bars