History
Cadbury Dairy Milk chocolate was launched in 1905 and today, 100 years later, this Mega Brand has an international retail value approaching US$1billion.
As an international brand Cadbury Dairy Milk carries the same reputation for quality chocolate cloaked in distinctive purple packaging.
The famous slogan "glass and a half of full cream milk in every half pound" with the picture of milk pouring into the chocolate bar, is one of the all-time greats of British advertising.
The first two additions to the Cadbury Megabrand family were Fruit & Nut in 1928 followed by WholeNut in 1933. The family has since been extended into additional variants and today Cadbury Dairy Milk is enjoyed in over 30 countries.
Positioning
Cadbury Dairy Milk is traditional English moulded chocolate offering consumers a wide choice of formats to suit a range of tastes and occasions.
Range
The Cadbury Dairy Milk range consists of a variety of Travel Retail Exclusive products including moulded bars in sharing formats, popular impulse bags and larger share pouches, as well as various novelty formats.