History
Cadbury Luxury Selection was launched in 2005 as a premium gift range of chocolates with the guarantee of Cadbury values and quality.
Positioning
Cadbury Luxury Selection offers travellers the guarantee of something unique and different that can only be purchased in duty free stores globally.
Range
The range includes a selection of premium chocolates, including Pralines, Moulded Bars and Truffles, something for everyone.