Our Brands
Concentrating on our core brands in confectionery we have strengthened our portfolio through almost fifty acquisitions, including brand icons such as Halls, Trident, Dentyne, Bubblicious and Bassett's. The purchase of Adams makes us the only one to span all three confectionery categories - chocolate, sugar and gum.
Cadbury in Travel Retail
At Cadbury our goal is to work closely with our key business partners to create products that people love, growing confectionery sales wherever possible. The Travel Retail Team operate on a global level to deliver shareholder value and create presence for Cadbury, Bassett's and Adams brands within the channel, helping to shape its future now and for years to come.
We are constantly developing our global and regional product offering to ensure that we deliver what each consumer group needs, generating interest, awareness and delight amongst the millions of travelling shoppers, working in partnership to grow our retail partners' confectionery sales.