Confectionery is a highly impulsive category. Shoppers need to be exposed to the products available and merchandising is absolutely key!
We want our products to be displayed in the best possible way in our retail partners stores. To support this we have developed merchandising guidelines to help our retail partners drive visibility in store and generate increased levels of category penetration, turning more browsers into shoppers.
Click here for the Bassett's merchandising guidelines
Click here for the Cadbury merchandising guidelines