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Further to the success of the Cadbury merchandising initiatives, the new designs will result in merchandising units that achieve a consistent presentation of the Bassett's range globally.
The units offer clear signposts for consumers to the sugar confectionery category, whilst reflecting the unique and distinct personality of the Bassett’s brand.
The Bassett's merchandising displays are devised to be tailored to support retailers' approach to in-store displays for the much loved product range. |