CADBURY PROVIDES A SWEET OASIS AT CANNES
Cadbury is bringing a sophisticated
splash of colour to Cannes with its stylish new stand at Tax Free World
Exhibition 2009, dominated by the leading confectionery brands instantly
recognisable Cadbury purple.
The design and colour scheme stand, situated
in Bay 9 of the Bay Village, reflects Cadburys emphasis on its premium ranges,
with high quality fixtures and fittings and strong use of the key Cadbury brand
colours of purple and gold. This year, Cadbury will be exhibiting an extensive
range of products including its latest addition, the Cadbury Collection Tin
(400g) and introduce new innovations to the Cadbury Luxury Selection brand.
The location and adapted layout of the
stand offers visitors a stunning harbour view - but the Cadburyteam are ensuring that the products are the
unmissable, eye-catching heroes in Cannes and will receive the full focus of
delegates attention.Despite the
current economic upheaval across the globe, Cadbury has actually increased its
investment and expanded its team for this years exhibition, as Steve Brock, Cadbury
General Manager, explains: The experience we provide to visitors on the stand
is a further aspect of the whole experience that is the Cadbury brand, and that
is why we have invested so strongly in our presence at Cannes.We are fanatical about the quality and appeal
of our premium offering in Travel Retail and are equally unwavering in our
commitment to delivering a truly premium level of service and support to our
retail partners.
In the face of the current exceptionally
tough economic environment, it is vital that suppliers and retailers maintain
their shared commitment to fantastic products, great customer experiences and
maximising category performance; a crisis is simply not the time to abandon
best practice. We are committed to continued investment in this channel,
through our presence, shopper insight focus, key partnerships with our
retailers and relentless focus on increasing confectionery category penetration
and sales.
Steve Brock and the Cadbury team invite
visitors to Tax Free World Exhibition 2009 to meet them at Bay 9 at the Bay
Village and enjoy the best premium view in Cannes - and you can also see the
harbour!
For further information:Lisa Morgan
Kavanagh Communications
01483 238846
e-mail:lisa@kavanaghcommunications.com