CADBURY CONTINUES TO GROW IN THE AMERICAS WITH FURTHER GUM LAUNCHES
Cadbury continues to
expand its dynamic portfolio of confectionery brands in Travel Retail with the
addition of a variety of new and exciting gum variants and flavours in the
Americas region this September. The latest additions to Cadburys gum range
include Dentyne Fire, Strident, Bubblicious and a variety of new flavours for Trident, the
worlds number one gum brand.
Trident, available
globally, is the number one
player in the Americas gum market and Cadbury is launching 2 exciting new variants to
the range: Trident Bubblegum and Trident Original Trident (sugar-free) started life in the US in 1964 when it
was launched by Adams, since purchased by Cadbury in 2003, and was the first
sugar-free chewing gum to be nationally distributed.
The well-known Dentyne
brand, renowned for oral hygiene amongst discerning customers, welcomes a new
addition to the current three variants with the newly launched Dentyne Fire in
a spicy cinnamon flavour. Bubblicious, the first soft, no-face-sticking bubble gum with an incredible
flavour, makes its debut in travel retail in September with 2 variants:
Bubblicious Watermelon and Bubblicious Strawberry.
Stride, born in February 2005 and billed as "the
ridiculously long lasting gum" will be launching in travel retail with
three of its most popular flavours: Winterblue, Peppermint and Spearmint. The
gum comes in re-sealable packs that feature "tear and share"
packaging, allowing shoppers to share packs easily with friends.
Tiho Marinac, Cadburys Regional Manager for the
Americas,
comments: We have worked hard to diversify and expand our brand portfolio
within the channel to ensure that our gum offer meets the shoppers needs. As a
result, we are delighted to offer travelling shoppers more of their favourite
gum brands in a range of flavours available across an extensive range of popular
destinations.
Further Information:
Lisa Morgan
Kavanagh Communications
01483 238846
e-mail:lisa@kavanaghcommunications.com