Erica Sim
Head of ITR Asia Pacific
Cadbury Schweppes International Travel Retail
Cadbury Schweppes is pleased to announce the appointment of Erica Sim, to the position of Head of ITR Asia Pacific, to their International Travel Retail team (CSITR).
Erica joins Cadbury Schweppes from Toms, where she has spent the last year as Area Director, responsible for business development in the ITR and domestic markets within the APAC region. Prior to this Erica worked as Area Manager APAC ITR at Kraft World Trade Division, where she spent considerable time developing Travel Retail accounts throughout the region.
Steve Brock, General Manager, CSITR commented: “It is a pleasure to welcome such a talented and experienced manager to the team. I’m sure Erica’s wealth of experience and customer focused approach will be a valuable asset for the CS group.”