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17 April 2005
Bassett's Merchandising Design Guidelines
Launching at IAADFS '05 is the newly designed Bassett's merchandising displays, devised to be tailored to support retailers' approach to in-store displays for the much loved product range.
Further to the success of the Cadbury merchandising initiatives, the new designs will result in merchandising units that achieve a consistent presentation of the Bassett's range globally. The units will offer clear signposts for consumers to the sugar confectionery category, whilst reflecting the unique and distinct personality of the Bassett’s brand.
Characterised by fun, vibrant and exciting colours to capture the imagination and interest of shoppers and draw browsers closer, the new merchandising designs will be available in varying styles from wallbays and gondola ends, to columns and free standing units.
Comments Regional Sales Manager, Tiho Marinac
"Our most recent research shows that Bassett's consumers find the wide variety of flavours really appealing and our new merchandising approach will assist the diverse audience of Basset's lovers to find their favourites more easily. We hope this, coupled with more initiatives to come in 2005 plus the continued support of our retail partners, brings another successful sales year to CSITR."
For further information please contact
Michelle Penlington, Product Manager, Events & PR, CSITR
T: +44 (0) 11923 483 467 E: michelle.penlington@csplc.com
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