BASSETT’S JELLY BABIES TAKES IT’S FIRST STEPS…
CSITR UNVEILS FRESH NEW LOOK FOR CADBURY LUXURY SELECTION PRALINE TOWER PACK
Cadbury Schweppes International Travel Retail (CSITR) has re-designed the Cadbury Luxury Selection Praline Tower Pack 335g that was initially launched in late 2005. Cadbury Luxury Selection packaging has been tailored to meet the needs of both shoppers and retail partners, and the new design will ensure consistency with the recently launched Cadbury Luxury Selection Multi-packs.
CSITR’s ongoing shopper insight programme revealed that the removal of the handle increases premiumisation. Additionally, retail partners indicated that it would improve display on shelf and increase the ability to stack the product efficiently. The new improved pack design will achieve greater stand out in-store and enable shoppers to identify the product with ease.
The re-design Cadbury Luxury Selection Praline Tower Pack will be amongst the refreshed range showcased on the new CSITR stand at this year’s TFWA World Exhibition in Cannes. The Cadbury Luxury Selection range has also inspired the new look and feel stand for Cannes. This new CSITR premium exhibition stand, that has been specifically re-designed to meet the display requirements of the Cadbury Luxury Selection Range and reflects the luxurious, premium nature of the products with solid dark wood panelling on the walls and floors, gold livery and premium lighting.
Steve Brock, CSITR General Manager comments: “We constantly strive to add value to our products through innovation, and our continued programme of shopper insight highlighted the opportunity to improve existing packaging to meet the needs of both shoppers and retail partners.
The Cadbury Luxury Selection Praline Tower Pack has continued to grow in popularity, it ranks fourth in product sales overall and has seen a huge uplift in sales year on year. This is a very exciting time for CSITR and we are looking forward to sharing this new packaging design and much more on our new stand at the TFWA World Exhibition this October.”
-ENDS-
Editors Notes:
The Cadbury Luxury Selection Praline Tower Pack 335g consists of 29 delicious chocolates with a combination of almond and hazelnut smooth praline centres, encased in thick creamy milk and fine dark chocolate. Each chocolate has been individually wrapped in foil to maintain freshness and is presented in a sleek tower pack.