CADBURY INTRODUCES SOUVENIR PACKAGING FOR THE CADBURY LUXURY SELECTION TRUFFLES INTO TRAVEL RETAIL
Following the success of the recently launched Cadbury Luxury Selection Truffles 180g gift box, CSITR is expanding the range in May 2008 to include a new Singapore souvenir pack, designed exclusively for sale at DFS Singapore Airport stores.
Souvenir packaging is a trend that is fuelling category growth in confectionery. In November 2007, CSITR gave the iconic Cadbury Dairy Milk 1kg bar a make-over from its well known London Scene to feature the British Flag following shopper insight research that identified that the pack was a great destination gift but that the design could be improved. The re-design has proved very popular with both UK and oversees travellers wanting to take a piece of Brittania home with them.
The new Cadbury Luxury Selection Truffles Singapore Souvenir Gift box was designed in partnership with DFS, enabling DFS to incorporate their shopper insights into the design. The souvenir gift box will be available exclusively through DFS at Singapore Airport, and will achieve greater on-shelf stand out and meet the needs of souvenir gift shoppers visiting Singapore.
Steve Brock, CSITR General Manager commented: “All of our products are developed with the shopper in mind. We continue to exceed expectations by evolving the Cadbury Luxury Selection range to meet both the needs of our shoppers and retail partners in different destinations. The new Singapore destination Truffles gift box is an excellent way for souvenir shoppers to take a little piece of Singapore back home with them!”
-Ends-
Further Information: Lisa Morgan
Kavanagh Communications
01483 238846
e-mail: lisa@kavanaghcommunications.com
The Cadbury Luxury Selection Truffles comprises 16 delicious Belgium truffles in four flavours:
Hazelnut truffle dipped in creamy milk chocolate
Truffle noir dipped in rich dark chocolate
Vanilla flavoured truffle smothered with milk chocolate with a white chocolate finish
Milk truffle dusted with fine cocoa powder.